The Easy Phone Call

This is a great time of year to call each person you sold a home for or to and wish them a safe summer. Below is an EASY way to stay in touch without much hassle.

The Easy Drip Campaign

Although Keller Williams agents have available FREE through the KW Intranet Marketing site a fabulous E-Cards Drip Campaign that should take only 20 minutes or so to set up once a year, you can also buy drip-marketing software, three Web-based options are worth mentioning:

iPersonalservice (www.ipersonalservice.com)

Intersend (www.intersend.com)

Proautoresponder (www.proautoresponder.com)

SAMPLE DRIP-MARKETING CAMPAIGN
Day           Message sent

0     Introduction: a brief overview of what prospective buyers will learn
       over the course of the campaign
7     Needs assessment: how to realistically determine what they really need
       and want in their first home
14    Financing: a review of the prequalification and financing process
21    Home search: how to search for homes that meet their requirements
       and what to look for
28    The offer: how to structure well-priced offers that sellers will accept
35    Post-offer: a checklist of things that need to be completed prior to close
42    The closing: dos and don'ts of the closing process
49    Hire a professional: the advantages of using a REALTOR®.
56    Homeownership: helpful hints on maintaining their newest investment

Now that's Smart Marketing!